Explained terms and expressions
Affiliate Program: Widely spread method of promoting a site,
in which the webmaster that promotes a site is rewarded for his
efforts: for every visitor, subscriber and/or customer that he provides.
Bandwidth (BW): The amount of data sent through a network
connection measured in BPS (bits per second). It's important to
look into the limitations of bandwidth when choosing a host whether
it is free or paid. The total bandwidth will affect your monthly
cost greatly if you choose to use a paid hosting service.
Browsers: The programs that allow us to surf the web. Most
commonly used browsers are MSIE (Microsoft Internet Explorer) and
Netscape (Navigator or Communicator). Visit microsoft.com
for the current versions. They are free to download.
Common Gateway Interface (CGI): A means for a webserver
to pass on information via an application program and to receive
data back. Check if a host allows the use of CGI scripts before
you sign-up for its services.
Chargeback: What happens when a surfer cancels a sale. Chargebacks
will result in cancellation of referral fees paid to the webmaster.
If you are the one that sells, you will have to give your customer
his money back and, most times, you will pay a fine of about 10-15$
to the third party payment processor in case you use one, or a similar
fee to the bank that you use in case you have your own merchant
Chat room: A meeting place on the web, where people can
ask question and receive information. For instance, IRC (see below)
gathers thousands of people all around the globe. They actually
become an international community. And they communicate as cheap
Click-Through Sponsor: This type of sponsor pays you per
click rather than per sale. Some sponsors have a set conversion
ratio (see definition below) while others simply pay you per raw/unique
Content: Anything you offer to your surfers on your site:
images, videos, chat rooms, stories, programs etc. For most sites
though, content means information in the form of words.
Counter: A program that allows you to know the number of
hits to your site. Often it is able to track a number of statistics
including: raw vs. return hits, browsers used to view your site,
country/location of surfer coming to your site and much more. Some
counter programs also count your outgoing traffic to help you track
your hits to partnership and other sponsored programs.
Conversion Ratio: The rate of "useful" visits
over the total number of visits. You have to be able to determine
this to find out how good your salesletter actually is.
Directories: A website that features gathered and categorized
information on other websites on the net. Sort of like a search
engine but not quite the same, because it only "bookmarks"
sites. Also, the sites are hand picked, so only the best of them
get to be listed.
Domain Name: The address that identifies an Internet site.
Domain Names consist of at least 2 parts. The part on the left is
the name of the company, institution, or other organization. The
part on the right identifies the highest subdomain. The IP address
is translated into the domain name by the DNS.
Faces - characters that express the mood of the speaker
: :) ;) =) :o) :-)
and the same but with "|" or "("
instead of ")".
Frequently Asked Questions (FAQ): Very useful. You should
read them to find out fast if a service is what you need or not.
Also, if a visitor to your site might have many questions to ask,
you should create a FAQ page and answer most of them there to protect
yourself from receiving too many e-mails.
Freeware: Software that is free for use by the internet
public. I love it, but beware: some freeware programs, images, utilities
are limited for use on Noncommercial sites. As soon as you add a
banner to your site you are considered commercial. Make sure you
File Transfer Protocol (FTP): A method of moving your files
from your computer to your server to be used on your website or
the other way around. There are many freeware and shareware versions
of FTP software available. E.g. ftpx.com.
Graphics Interchange Format (GIF): A format for images to
be used on the WWW. GIF images (versus JPGs and others) are the
only form that can be animated for use in banners, web pages,
Guest Book: A specially designed page that lets a visitor
post a few words to mark its visit on the site and let other visitors
see it. Encourage your visitors to give you feedback regarding your
HTAccess (.htaccess) Hyper Text Access: A form of
password protection to be used on HTML files and main server directories.
Hyper Text Markup Language (HTML): The standard for encoding
webpages in a uniformed fashion. You will need to know at least
the basics to be able to call yourself a webmaster. Go to draac.com
for a free HTML course.
Hyper Text Transfer Protocol (HTTP): Standard rules for
transferring or exchanging files (HTML, video, sounds, images, etc.)
on the WWW.
Hyperlink: A link made using HTML coding for webpages used
to direct the surfer to a new location or site.
ICQ: An excellent program used to help people communicate
in real time (live) on the net. If you don't already have an ICQ
account, sign up today: ICQ.com.
Internet Protocol Address (IP Address): The numerical address
for your actual website which is translated from your domain address.
Internet Relay Chat (IRC (mIRC) ): Another excellent
tool used by webmasters to communicate. More than just a chat program,
IRC allows you to communicate live in chat rooms. Download your
IRC server interface today from either mirc.com,
Tucows.com or Download.com.
Integrated Services Digital Network (ISDN): Digital telecommunications
lines with 2 channels that can yield a combined capacity of 128
Internet Service Provider (ISP): A host company that provides
internet services and resources. There are many ISPs to choose from
so you should take time to find the ones that are really good. Check
the rules/requirements and make sure you find the type of service
needed for your specific site before signing up with an ISP.
Java: A programming language. It is very common in web pages
development because it allows the webmaster to post neat add-ons.
Keywords: They are what people post in search engines when
they are trying to find something. And they are what webmasters
post in the meta tags on their pages, to help search engines find
Link: In web's language, it means "a link to a site".
LOL: Short for "laughing out loud". I asked some people
what this means for them and some said "lots of laughs".
Choose for yourself. :o)
Lurker: Someone who reads message boards but rarely - if
ever - posts. They show up just to absorb the information shared
there rather than become a part of the discussion. That's what I
usually do! :o)
Meta tags: Special html tags. Though visitors can't see
their content, since all browsers ignore them, it is the search
engines that make use of their existence to find out what your site
Newbie: A new webmaster. Learning how to change and adapt
with the changing ebbs and flows of business on the internet makes
even an experienced webmaster an eternal newbie. You can never finish
on learning when it comes to the WWW (or anything that is computer
Partner Programs: Another type of sponsorship program to
use on your sites. Partnership programs usually pay you a percentage
of sign-up and continue to pay you recurring charges for continuing
members to their site. Others just pay you a set rate per sign-up.
Just like with everything else on the web, make sure you read all
the rules and terms before signing up and using a partner program.
Search Engines (SEs): Search engines are the sites that
collect the data from the internet so that sites, information and
content can be found more easily. Examples of such search engines
are Alta Vista, Excite, Google and MSN Search. There are many, many
search engines on the internet.
Server Side Include (SSI): A file or value of an environmental
variable, that is included in an HTML document, so that information
such as last date modified, file size, author etc. can be automatically
Shareware: Software that can be used in a trial period (usually
a 30 days period). This way, you're able to test them out before
you purchase. Good idea to use for your own programs (if you're
SPAM: An unwanted, obtrusive advertising that gets sent
to you via email or is posted on newsgroups or boards is considered
SPAM. Email SPAMMING is against most rules set up by sponsorship
programs and you can be fined for it or lose your ISP access if
complaints are filed against you. To put it short: Don't Spam!
Wanna learn more? Visit spam.abuse.net.
Sponsor Programs: They are one of the safest and most common
way to make money on the web. You promote and provide a specially
coded link to a Paysite from your website. Each time a surfer clicks
on this link and goes to the sponsor's site, you stand a chance
to make some money.
Universal Resource Locator (URL): An address you use to
tell your browser where to find a particular Internet resource.
For example http://www.yahoo.com
WTG: Way to go!
WWW: This is short for the World Wide Web... it's that thing
we're surfing on!
Webmaster: The person responsible for providing the information,
content and programs available at the website. The person that designs
the site and maintains it. Often the person that owns the site.