Keyword identification is very important for you, for the search
engines and most importantly for the visitors and that's why you
have to write your articles with the potential visitor in mind and
use keyword(s) that people use.
Sometime ago this whole keyword identification business was a "guess"
thing. Most search engine savvy webmasters and copywriters wrote
their stuff around keyword(s) or keyphrases that they felt
"searchable". No one knew exactly what keyword(s) people
used in the search engines. Then came Goto (Overture) with a free
tool that listed the keyphrases that people used in their network
of sites and it became a very touted tool for keyword identification.
Newer and much better for lots of reasons is Wordtracker.
Almost any respectable search engine optimization professional recommends
this tool and uses this tool for keyword identification. I myself
found it very useful and much more accurate when compared to Overture's
free tool. You can also try Wordtracker for free because they do
have a free trial version.
Wordtracker's only limitation is that it uses small search engines
to gather the statistical data. Unfortunately this makes it less
precise (read "credible") when it comes to keyword(s)
that are rarely searched. When I use it for my own keyword identification
I try to select keyword(s)/phrases that were searched for at least
20 times. It's just a guess number, of course, but I'm sure it helps
to keep keyword identification reasonably precise.
Another great thing about Wordtracker is that (in the paid version
only) it will show you what is the competition in the various search
engines (how many pages are focused on those same keywords). There's
also a number called KEI (Keyword Effectiveness Index) that supposedly
estimates your chances to get a good ranking. I don't think it's
of much use though. The formula used for it is much too simple.
Other then that, Wordtracker is without question the best tool for
I'm also looking forward to see if other similar services will
appear. That will sure help us all in our keyword identification
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