Are WYSIWYG HTML editors the way to go in e-commerce? To be short
I will tell you: YES. You should use them but you should also have
some basic HTML knowledge. (HTML=Hyper Text Markup Language)
WYSIWYG HTML editors are very controversial tools and there are
many webmasters (web page designers mostly) who criticize them.
In this page I will disagree with them and I will also try to prove
that WYSIWYG HTML editors are the way to go for those who are not,
don't want to, and don't have to become professional web designers,
but still need to build a website.
What is HTML? Well, HTML is the "language" that
the browsers are interpreting to make the web pages look to us the
way that they do. It allows the use of characters, images, tables,
frames and many other advanced features that a webpage can have.
I will not post here a course of HTML. I'll simply recommend you
a great course instead. You can find it at www.draac.com.
OK... the first thing that you should know (in case you don't know
it already) is that all sites are made up by a various number of
separated pages and that standard HTML pages have the extension
".htm" or ".html".
When you go to a site, the first page that appears is usually the
file called "index.html" or "index.htm" because
the server that hosts the site reckons this file as being the "homepage".
Seldom, the "homepage" is "default.htm", "default
.htm" or "home.html", "home.htm". Anyway,
as a general rule, you should name your site's homepage either "index.html"
To create a HTML page you can use any text editor (for example
Notepad on Windows based computers). That is because a HTML file
is essentially a text file.
However, using Notepad is a slow, unproductive method to create
webpages because you have to type every single character by hand.
You will also have to know HTML rather well.
Most webmasters recommend you to take the Notepad approach, but,
although it would be good for you to know how to make a webpage
this way, it's simply too unproductive. Those webmasters are, in
my humble opinion, old fashioned. (Sorry guys!) Why keep on living
in the stone age if we have iron tools to help us in our work?
As I was saying, a much simpler and faster method is to use a WYSIWYG
HTML editor (What You See Is What You Get). What you can do with
such programs is to build your page just like a document in Microsoft
Word and the software will automatically save it in the HTML format.
Although many webmasters do not approve with the use of WYSIWYG
HTML editors, I recommend using them! They argue that WYSIWYG HTML
editors are full of errors and that the pages created by them are
full of HTML errors. And this was true sometime ago, but today's
WYSIWYG HTML editors are a lot better than they use to be a few
years ago. So the errors are no longer an issue in my opinion.
Another argument used by some web designers to favor HTML coding
"by hand" is the fact that WYSIWYG HTML editors tend to
add unneeded HTML code to the pages they generate. This is usually
true, but does it matter that much? So what if the code is with
2% longer if it took you 10 minutes to build it instead of 2 hours?
I say it's a small price to pay. After all, time is the most expensive
currency to pay with.
My conclusion? There's no real reason not to use WYSIWYG HTML editors,
but there are benefits if you use them. They make our lives a lot
easier and allow us to focus more on the design of the web pages
instead of spending precious time to write the HTML code. And who
cares how you made your pages if in the end they look great? Absolutely
no one (except for those Notepad fans)! So take my advice and use
WYSIWYG HTML editors! You'll thank me for not making you waste your
If you want a good HTML editor you have to pay for the extra features.
Here are some of the most valuable WYSIWYG editors:
Here are some that are free:
Important advice! Learn HTML! You'll need it when you'll
have to setup various things (affiliate programs and many other
things) that require you to have this knowledge! It is really simple!
It takes only a few days to master the basics. And most times the
basics are all you need to know!
Web page design tips
How to advertise your website